Based in the North west of England

Based in the North west of England, Persona specialise in providing top of the range transport for VIPs, TV and film productions, luxury hotels and corporate businesses.

We have been in the business for over 10 years, steadily building a reputation for supreme service, total reliability and the utmost discretion – to Persona private hire means just that – private.

The company first established by Mark Jones in 2005 started with just a single people carrier and now has a fleet of 33 vehicles, unparalleled in the North of England.

Every car, people carrier and coach is maintained in pristine condition by our own dedicated mechanical services unit, ready to go.

But the service we offer is not just about the number and quality of our vehicles. It’s about getting to know our clients and exactly what they need from us, and then making sure we deliver just a little bit more than they were expecting.

We’re experts at planning and logistics – we’ve been getting A listers from A to B for years, after all, juggling the tightest of timings to keep costly TV and film productions on schedule is what we do.

Our client list may include big names like Walt Disney, the BBC and Sky, but our prices are reassuringly small, all negotiated and quoted in advance. Not only do we go that extra mile, so will your budget.


We’re fully licensed & insured

We’re fully licensed & insured

All companies involved in providing taxis and private hire cars have to, by law, ensure that all their vehicles and drivers are fully licensed with the relevant local authority and each car correctly insured as a vehicle used for ‘hire and reward’. Simple, fully comp plans are just not sufficient.

Unfortunately not all providers abide by the letter of the law. This can have dire consequences should anything actually happen, particularly in the TV and film industry – both for the performers who find their artist insurance rendered null and void and commercially for the productions they are involved in. But for any client, the repercussions can be serious.

Rest assured that all Persona vehicles and drivers are fully licensed and therefore correctly insured. We adhere strictly to all government regulations, whatever the circumstances; and because we are fully covered, our clients know that they are, too.

We highly recommend that you always insist on seeing copies of all drivers’ and vehicle licences before awarding a contract. Or come to us.


Discretion assured

We understand fully the necessity for the utmost discretion, but should you need additional reassurance, our drivers will happily sign a confidentiality agreement should you wish.

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Some of our clients

Some of our clients