Based in the North west of England


First impressions count. So when you send a car to pick up a guest, Persona will make sure your hotel creates a good one before they even get to your reception desk.

Consider us an extension of your concierge service, unfailingly polite, prompt and ever helpful. Our fleet is 5*; top of the range limousines, people carriers and a 23 seat luxury coach, complete with on board wi-fi.

We can meet and greet your guests personally in the Arrivals Hall, help them with their luggage, escort them to the car and transfer them swiftly and seamlessly to your hotel.

We can provide transport for guests throughout their stay, and drop them off for their return journey relaxed and stress free.

We also offer vehicles and drivers on a retainer basis, effectively providing your hotel with its own in-house transport service.

Rugby team on tour? We can make a top of the range people carrier available for the whole of their stay. VIP visitor? Just let us know and we’ll make sure our most luxurious chauffeur driven limousine is waiting at your door.


Corporate Chauffeurs

Persona know how to keep the wheels of business turning: a stress free meet and greet airport service that guarantees to be there the minute the client walks out of the arrivals hall; reliable station and hotel pickups; space to work while on the move; always making that meeting on time.

We have immaculate chauffeur driven Mercedes limousines to transport senior executives and your most important clients; or if you’re planning a corporate event, roadshow or away day, our fleet includes people carriers, minibuses and a luxury coach seating 23 with on board wi-fi, so we can transport your whole team in comfort.



Persona knows just how important it is for players to be at their peak and ready to perform, so transport to the match can make all the difference.

Our luxury fleet of cars, people carriers and a team coach seating up to 23 in comfort will deliver players and management to the event fresh and ready to go, and be waiting for them at the end. Whether your club plays football, rugby or cricket, consider us part of the team!


TV & film

We know just how critical the right transport can be for the TV and film industry. Tight production schedules, the stars who simply have to be there on time, the pressure, the pain and the passion. We work with all kinds of media companies; independent and commercial TV and film production companies as well as major broadcasters like the BBC, ITV and Sky.

They choose us because they value our reliability, our attention to detail, the quality of our drivers, the close protection service we offer and our total discretion; people in the public eye know their private lives are safe with us.

Media City is our second home, as are all the major studios in the North West, but we also regularly handle productions further south.

We fully support the BAFTA Albert initiative to promote sustainability in TV and film production. Recent additions to our fleet were a brace of Mitsubishi hybrid SUVs, doing our bit towards creating movies and programmes that don’t cost the earth.


Close protection

Working with the TV and film industry, where the safety and security of key people is of paramount importance not just to them but to the productions they are part of, has given us a wealth of operational experience in taking extra special care of our clients. We’ve looked after top billing artists on location, sports stars appearing in commercials and performers working away from home.

We work in partnership with a trusted Close Protection team with over 20 years’ experience, SIA (Security Industry Authority) approved, fully licensed and fully insured in compliance with the 2006 SIA regulations.

We offer both a one-to-one personal protection service and Close Protection teams for groups.

We always begin by carrying out comprehensive threat and risk assessments to determine the best solution. Our aim is to deliver the most cost effective service possible but with no corners cut. Our clients’ wellbeing is always our foremost concern.


We’re miles ahead, with state of the art vehicle tracking

All Persona vehicles are fitted with the latest LiveTrak technology, enabling us to pinpoint the location and speed of any particular car, 24/7.

So when you call, we can instantly see which vehicle is closest to your pick up point.

Nationwide live traffic data and an idling alert system means we are immediately aware of incidents or possible delays and can keep everyone who needs to know in the know about any revisions to the ETA.

Built in two way text messaging keeps us in touch with the driver at all times, so that last minute route changes and updates reach them swiftly and safely.

It’s all part of the extraordinary level of care we take of our customers.


Corporate accounts

Whether you need a car every day or just from time to time, Persona corporate account membership offers many benefits to bookers and their organisation, including 24/7 telephone access, preferential rates and even faster handling of bookings as all your details are already on our files.


Persona Corporate Account benefits:

Priority Booking

Preferential rates

Loyalty scheme

If you would like more details on the benefits of the scheme email or call us on
01298 813889 or
07722 184431.


A little thank you

Even if you have an account with us, we know you have a choice every time you call for a car or coach, so to say ‘thank you’ for continuing to choose Persona, we’d like to give the person responsible for the booking a thank you gift. And the more you use us, the bigger the reward.

Transfers: 5 points

Evening hire: 10 points

Day hire: 15 points

Week hire: 100 points

Recommend a NEW customer who opens an account and uses our services on a regular basis for 3 months and receive a bonus of

100 points.

Every quarter, we’ll add up your points and you can redeem them as gift vouchers for Debenhams, Marks & Spencer’s, Boots, and – or you can carry them over for up to a year. (1 point equates to £1)

Your points have no cash redemption value, and each year points system resets all balances to zero.

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Some of our clients

Some of our clients